Our Story

Launching back in 1979, we have grown from our initial whole-sale business focusing on optics to operate in all of optical, fashion, jewelry, furniture and construction industries. As an Egyptian born business, we have expanded our presence beyond Egypt to operate a total of 11 brands and up to 100 stores in Egypt, the GCC and East Africa.

Our Strategy

Each business decision made throughout the decades has been in service of opening more channels of distribution in regional markets. We capitalize on our years of experience in Arab markets to further our presence in more countries in the region.

Vision

As we operate in markets driven by intellectual consumers with luxurious taste, we aspire to lead the retail market and continuously complement people’s unique choices. In essence, we capitalize on every opportunity to build an authentic relationship with the customer and attract industry experts who can push the company to become a pioneer in retail businesses.

Mission

Baraka Retail Group consistently aspires to be at the forefront of the retail and fashion industry. We constantly aim to broaden our business to exceed our customers’ expectations and improve their shopping experience. We continue to strengthen the trust we have built with our customers over the past decades as a testament of our abiding commitment to quality and the highest standards of service.