34 by AMR DIAB "Feb 2021- July 2022"

After taking over the music industry and topping the charts for the past 3 decades, Amr Diab decided to pass on his legacy by launching a series of lifestyle products ranging from apparel, eyewear, jewelry and all the way to skincare, cosmetics, all under the name 34.
34 is a special number to the singer since it’s the birth year of his parents. Much like this line where every product has close personal meaning to him.
Every single product in this line contains part of the essence of who he is. All pieces are timeless, reflecting Amr Diab’s journey.