ABOUT US

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Launching back in 1979, we have grown from our initial whole-sale business focusing on optics to operate in all of optical, fashion, jewelry, furniture and construction industries. As an Egyptian born business, we have expanded our presence beyond Egypt to operate a total of 11 brands and up to 100 stores in Egypt, the GCC and East Africa.

Each Business decision made throughout the decades has been in service of opening more channels of distribution in regional markets. We capitalize on our years of experience in Arab markets to further our presence in more countries in the region.

Baraka Retail Group consistently aspires to be at the forefront of the retail and fashion industry. We constantly aim to broaden our business to exceed our customers’ expectations and improve their shopping experience. We continue to strengthen the trust we have built with our customers over the past decades is a testament to our abiding commitment to quality and the highest standards of service.

As we operate in markets driven by intellectual consumers with luxurious taste, we aspire to lead the retail market and continuously complement people’s unique choices. In essence, we capitalize on every opportunity to build an authentic relationship with the customer and attract industry experts who can push the company to become a pioneer in retail business.

AWARDS


Winner of Majid Al Futtaim Best Retailer Award 2018

In its third annual retailer’s award, Majid Al Futtaim Egypt announced, with honor, that Baraka Retail Group is the winner of the Best Retailer Award across all of: Mall of Egypt, City Centre Alexandria and City Centre Maadi. The award was granted on the bases of exceptional customer service philosophy, highest sales performance per square meter, operational and financial compliance and outstanding participation in trading marketing initiatives over the span of 12 months.

Winner of Retail & Leisure International (RLI) MENA Award 2017

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Retail & Leisure International is world’s only Global Retail and Leisure Magazine and it is based in United Kingdom (UK). The magazine’s deal-making arm, RLI Connect, launched a forum exclusively dedicated to the MENA region with the aim to reinvent and inspire. RLI Connect MENA unites a plethora of international brands with Franchise Partners, Owners, Developers and Shopping Centers across the Middle East, GCC, Africa, India and Turkey all in one place – Dubai. Through its partnerships with key institutions and associations around the world, such as BPW Middle East Company, RLI Connect MENA hosts the leaders in retail for two days of one-on-one meetings and unprecedented networking opportunities.

Winner of Majid Al Futtaim Best Brand Award 2017

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Majid Al Futtaim Egypt celebrated Baraka Retail Group’s renowned optics and shades brand: C&Co. C&Co received the valuable award in recognition of its excellence in the optics, accessories, leather goods and handbags category.

Italian Eyewear - Most Valued Business Partner 2014

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Certificate of appreciation from Italian Eyewear recognizing and Baraka Optics as the most valuable business Partner throughout 2014.

BRG - Best Historical Distributor 2012

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OUR GREAT TEAM


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Mr Fathy Ragab

Baraka Optics Egypt Chairman

Mr Ahmed Farid

Madar Home Signature Egypt Chairman

Mr Hassan Taher

Egyptian Mud Engineering and Chemicals Co Deputy GM & Board Member

Mr Ahmed Ragab

Baraka Optics Group CEO & Board Member

Born in 1950 Egyptian Nationality…

Mr Khaled Safwat

N/A

Born in 1950 Egyptian Nationality…