With years of experience and excellence in the optics industry,
we identified a clear gap in the market presenting us with a great
opportunity to have our own label “JOOJ”, catering for the young
customers who seek the freedom and variety to express their fashion
With 5 stores across the fashion hubs of Egypt, JOOJ represents an
the explosion of dynamic vibes renewed trends to suit all moods and
Stores: Mall of Egypt, City Stars, City Center Almaza
followed by Mall of Arabia in Q2 2021.
The number of stores: 4 stores.