– Holds a BA Business Administration from Cairo University 1986, and she graduate from the German school in Egypt DEO 1982.
– She spent the early 10 years of her experience in the IT field ended in 1999 as Microsoft Egypt Marketing Manager.
– Marketing Group Head from 2008 till 2011 in National Bank of Egypt, she relaunched the Brand and managed a total Deposit portfolio of EGP 250 Billion and around EGP 20 Billion of assets.
– Regional Marketing Director in Magrabi Retail MENA for 3 years
– Jan 2015 till March 2019; Vodafone Egypt’s Consumer Business Unit Director.
– From April 2019 to May 2020 Commercial Advisor to Egyptian Banks Company ‘EBC’
– Commercial advisor/consultant from May 2020 to July 2020
– She launched Magrabi Retail Brand in Turkey
– She was responsible of delivering a total Revenue of Vodafone to EGP 25 Billion and managing more than 4000 employees in Marketing, Retail & Sales achieving the # 1 market & revenue share leader.
– She relaunched the Brand of NBE and managed a total Deposit portfolio of EGP 250 Billion and around EGP 20 Billion of assets.