The namesake eyewear brand founded in 2018 by international digital influencer, Karen Wazen, is a direct reflection of her fashion philosophy and a natural extension of her contemporary style. Karen Wazen Eyewear’s best-selling styles–the circular Retro XLs, cat-eye Glamorous to the rectangular Harper–include a variety of silhouettes, from classic shapes to coloured tints to suit everyone’s personal style and face shape, while capturing the essence of Karen’s adventurous approach to fashion.
Karen Wazen shares, “Since launching the label over 2 years ago, it has been so fulfilling to work with retail partners from across the globe who share our mutual commitment to broaden our audience internationally. And as we launch with Baraka Retail Group as our exclusive partner in the country, we could not be more excited to continue strengthening our engagement with the Egyptian community.”
The collaboration with Karen Wazen reflects BRG Holding’s selective and pioneering frame of mind in its journey towards being the go-to retail group in Egypt. It represents, not only a major milestone for BRG, but a significant step forward in the Middle Eastern retail scene. The collaboration fosters the potential reach of Middle East fashion and its ability to match Global trends.
Karen Wazen Eyewear is available across Baraka and C&Co stores across Egypt starting March 2021.
About Karen Wazen
Karen Wazen, an international digital influencer, content creator and iconic style identity who rose to fame through her social media platforms and boasts over 5.3 million followers launched a namesake eyewear collection in December 2018.
Based in Dubai, Karen who is known for her contemporary, elegant style and balancing life as a wife and mother with her own creative career, developed and founded Karen Wazen Eyewear as a direct reflection of her own style, fashion philosophy, and personal taste.