MELLOW MOROCCO DEBUTS IN EGYPT THROUGH BARAKA GROUP
Baraka Retail Group (BRG holding) debuted Mellow, which the latest addition to BRG Fashion profile and offering, in Mall of Egypt. Mellow, operating regionally under the name, Marwa through a network of 80+ stores in Morroco, Tunisia, Algeria, Kuwait, Saudi Arabia, Dubai. Through the past years Marwa has been one of the most growing brands on the middle east region, thanks to its design offices based in Barcelona, Paris and Casablanca, supporting its push supply chain philosophy launching 30 new items EVERYDAY.
Marwa is a brand created to inspire women operated by Folly Fashion S.A in 2003. Over the years, they have been inspired by customers’ needs and the most outgoing fashion trends through a unique combination of products, creativity, and cultural understanding. The journey began in Casablanca, the original home of the high-end street fashion in Morocco. Marwa is making fashion accessible to everyone. Designed by an international team, the collections are aimed at young and active women. Buying Marwa’s collections should be easy and fun, leaving the customer feeling happy, good, money in their pockets, and with a connection to the brand.
Marwa is a fast fashion Moroccan brand operating more than 80 stores across Morocco, Algeria, Tunisia, Libya, Lebanon, Kuwait and now Egypt through Baraka Retail Group.