We’ve found your new favorite destination.

The city’s trendiest and most outrageous concept store just opened its doors in Downtown Mall, New Cairo – say hello to B84.

B84 is the new concept store introduced by Baraka Retail Group to encompass most of the group’s brands all under one roof. Your remarkable shopping experience will include eyewear from C&Co, fashion from Beverly Hills Polo Club, bag packs from Herschel, furniture from MDR, makeup from Inglot, and footwear from New Balance, Birkenstock, Toms, Fila, Onitsuka Tiger, Le Coq Sportif and Sketchers. Everything you will need to enjoy your freshest, youngest life in one…world.

Forget the rules, forget the struggle to make a precious purchase and open your eyes to the new wonderland created to satisfy your every fantasy. The only rule? Nothing makes sense, but everything just clicks.

Time to plan your next visit – we’re ready for you.

Curious to learn more about the group that brought you B84?

Baraka Retail Group, commercially operated by Baraka Holding Group, fully operates in various divisions, including; the optics division (Baraka OpticsC&Co and JOOJ), the furniture division (Madar) and the jewelry division (Bvlgari). On a regional level, Baraka Retail Group has joint ventures with Apparel Group UAE to include the following brands: InglotBeverly Hills Polo ClubNaturalizerNew Balance and Athlete’s Co.

Baraka Retail Group has also officially launched a new fashion line called Tiyi, through its joint venture with Bishara group. Most recently, the group launched its very own concept store: B84. The group is financially based in DIFC, logistically DMCC, and operationally based in Egypt. Baraka Retail Group fully operates and possesses partnerships and joint ventures in 5 different divisions, with 18 brands and across 100+ stores in 4 different markets.